TripAdvisor said it believes its revenue prospects in advertising are rosy, bolstered by new products and its deep swath of data that enables effective audience targeting. In the company's latest ...

NEEDHAM, MA, May 09, 2022 — Tripadvisor ®, the world’s largest travel guidance platform, today launched Tripadvisor AdExpress, rebranding and adding new features to its popular self-service tool, ...

TripAdvisor today launched TripAdvisor Ads for restaurants, offering owners the opportunity to promote their business to millions of potential diners by driving traffic to their TripAdvisor listing ...

Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both? If there were any sizzle about Tripadvisor in recent years, it came from its ...

TripAdvisor recently returned to the world of television ads after a two year absence. The company has announced that it will spend around $70 million on its TV ad campaigns for this year. TripAdvisor ...

Both TripAdvisor and Booking.com are newly emphasizing tours and activities in their TV advertising. You can expect a lot more of this from myriad players in the years to come. There will be ...

Travel site TripAdvisor is challenging travel brands and advertising agencies to design a creative ad campaign that will run on TripAdvisor. The total prize fund is USD $1.5 million, with the winning ...

Up until last year, TripAdvisor primarily sold to travel advertisers and online travel agencies. But that’s changing out of necessity. TripAdvisor’s core hotel ad business has declined as Google ...

Tripadvisor has rebranded its ad platform from Media Manager, which launched in 2019, to Ad Express and has introduced new features and product enhancements. The changes to the self-service ...

The deal comes a few months after TripAdvisor, which has struggled on the stock market over the past two years, launched a new restaurant ads business as a way to add a new line of revenue.

Travel review hub TripAdvisor introduced a data platform aimed at helping advertisers reach target audiences on Facebook and Instagram. TripAdvisor Connect taps into its data about travelers and ...

Ad impression viewability has long been a subject of discussion, and a study by AdSafe Media estimates that half of ads bought directly on publisher sites and 60 per cent of ads on networks and ...