Primitive marketing agency has launched its new public relations arm, naming Chris Cook to lead it to better support ...

The University of North Carolina at Chapel Hill’s men’s basketball team suffered a humbling defeat to their arch-rival Duke ...

TCU's Jack Bech scored a game-winning touchdown to win MVP of the 2025 Senior Bowl. Follow along here for highlights from the ...

With new US firm Stargate announcing a half trillion-dollar investment in artificial intelligence, and China's DeepSeek shaking up the industry, what does it all mean for AI's environmental impact?

There's a newly minted class of Texas Tech football players. Here's a refresher on each of the national signing day additions ...

NiJaree Canady knows everyone is going to assume she joined the Texas Tech softball team because of her NIL deal. The move ...

Texas Tech University received a state-of-the-art Steinway & Sons Spirio on Saturday, Feb. 1. The high-resolution player piano was gifted to the university from the Helen Jones Foundation, ...

Chance McMillian scored 19 points including three straight 3-pointers in the span of 69 seconds that extended the Red Raiders' lead to 10 as Texas Tech held on to beat the Baylor Bears 73-59 on ...

The Texas Tech football team will be hosting seven games at Lubbock's Jones AT&T Stadium for the 2025 season as the schedule ...

Chance McMillian knocked down five three-pointers en route to a 19-point night as No. 13 Texas Tech beat visiting Baylor ...

The Texas Tech and Lubbock communities gathered in Hemmle Hall Feb. 1 as a Steinway & Sons Spirio was unveiled. The finest ...

Former Texas A&M Aggies defensive coordinator Tyler Santucci has finally secured a job in the NFL. After spending 2024 as the ...