Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the ...

The loyalty market in Greece presents robust growth opportunities with diverse segments like retail, financial services, ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Italy's loyalty market presents significant opportunities across retail, financial services, healthcare, and more, driven by ...

Explore the world of marketing automation and revolutionize your approach. Learn how to optimize strategies that drive growth ...

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.