Starbucks has long hosted regional barista face-offs, but in going global, it's hoping to "pump up" its struggling brand by capitalizing on a growing trend.

Chain’s first global championship supercharged an already cutthroat competitive circuit; 14,000 fans go wild for ‘Blooming ...

Amid the surge in signature drinks, the role of the barista is evolving. Barista Equip explores the trends sweeping the ...

Nobuki Shimode of Japan. Shimode won with his Blooming Yuzu Espresso creation and will help develop a new worldwide beverage.

Starbucks crowned Nobuki as its first Global Barista Champion during the 2025 Leadership Experience event in Las Vegas.

Nobuki Shimode, who manages one of the company's stores in Japan, won the coveted title this week in Las Vegas, beating out ...

Coffee News is proud to maintain advertising partnerships with many of the world’s leading coffee companies, yet maintains a focus on fair and objective editorial content, with no sponsored content or ...

The Starbucks Global Barista Champion will co-create a beverage to be sold at stores across the U.S. in the "near future." ...

Starbucks hosted the inaugural Global Barista Championship in Las Vegas featuring baristas from around the world.

By putting their people first, Starbucks is making an investment that should pay off over time.

Japan’s Nobuki Shimoide has been named Starbucks’ inaugural Global Barista Champion following the final in Las Vegas ...