Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a turnaround strategy. The company beat Wall Street's quarterly revenue estimates, and ...

Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between ...

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...

Starbucks may be positioned for a rebound as its turnaround efforts gain traction, according to investment firm Baird. The ...

Western brands have been losing ground to local names amid rising nationalism and reluctance to pay premiums for brands. ...

The chain is planning “significant” improvements to its rewards program for early 2026 to help grow loyalty, brand love and ...

Starbucks saw a 5% rise in shares due to strong quarterly sales, indicating success in CEO Brian Niccol's 'Back to Starbucks' plan. The restructuring includes a simplified menu and store investments, ...

The shop at 295 California Street, a fixture downtown for nearly two decades, shut its doors Friday, according to the San ...

Amid sluggish sales, Starbucks has been brewing up plans to turn things around with its "Back to Starbucks" strategy. Empower ...

The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...

Starbucks is shutting down its pick-up only stores just six years after introducing the concept, because they no longer mesh with the struggling coffee chain's overall strategy.