Disney is set to release the adorable pastel, Easter-themed R2-BNE Star Wars Droid Factory Figure on February 16!

Famously, during the 1977 holiday season, action figures became one of the most ... as the popularity of the Star Wars brand has allowed the marketing teams to get more creative.

Disneyland is set to introduce two major additions during Season of the Force in 2025: a new nighttime projection show in ...

From the Millennium Falcon to Jabba's Sail Barge, we've rounded up the best Lego Star Wars sets you can currently buy. Lego and Star Wars have gone hand-in-hand for over 25 years, with Star Was ...

The Lego Star Wars brand has evolved to encompass more than just bricks and mini figures — it has become its own ecosystem, said Southern. "The world of Lego Star Wars sits as a separate ...

He originated from a nearly-forgotten proposal Kenner Toys made to Lucasfilm way back in 1986. Marvel now has Atha Prime front and center on several of their covers for Star Wars: Jedi Knights ...

After nearly a decade of brand-new Star Wars movies and shows under Disney, which are the coolest new starships flying across the galaxy?