Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ad technology market. The ...

The Trump administration is targeting "misleading drug advertisements" by initiating rule making to close a 1997 loophole that enables drug advertisers to conceal safety risks in broadcast and digital ...

The Trump administration announced a crackdown on pharmaceutical advertising on television and social media platforms, potentially disrupting billions of dollars in annual ad spending. President ...

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...

Amazon and Netflix have set an advertising partnership, allowing marketers to use Amazon’s demand-side platform to access Netflix inventory. The pact is along the lines of a major team-up between ...

President Donald Trump is aiming to ramp up scrutiny on pharmaceutical ads — both on TV and social media — as his administration accuses companies of misleading the public about medications and their ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Even though he believes Kate was always “the one,” per his ...

Cybercriminals are running ads that promise free access to TradingView Premium, a market tracking and investment app, for Android mobile users. The links go to a cloned website, which initiates a ...

The administration is proposing a return to a 1990s-era policy that kept most drug ads off TV. That could dent the revenues of drugmakers and major networks. By Rebecca Robbins Christina Jewett and ...

The administration aims to increase transparency and accuracy in DTC pharmaceutical advertising by enforcing stricter FDA regulations. Closing the "adequate provision" loophole is a priority to ...

President Donald Trump on Tuesday signed a memo to rein in direct-to-consumer advertising for prescription drugs on television, social media, and other platforms. The memo directs the Food and Drug ...

The Trump administration is planning to ramp up oversight and enforcement of direct-to-consumer prescription drug advertising, but will stop short of an outright ban. President Trump on Tuesday signed ...