Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix ...

When Reebok asked Shaquille O'Neal to become the president of its basketball division in 2023, O'Neal said yes. But Shaq also wanted to bring Allen Iverson with him. So, when Reebok made the big ...

Shaquille O’Neal adds another business venture to his list and will be returning to Reebok as the president of basketball, while Allen Iverson will serve as the vice president of basketball.

Long considered one of the top prospects for the 2025 NBA Draft, Bailey has been sought after by both franchises and ...

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic ...

On Reebok’s trip to Texas to visit with O’Neal and his family, Close brought multiple designs with her, featuring different elements to get Shaq’s feedback on what he needed and didn’t ...

Shaquille O’Neal and Reebok have stepped up to help a 6-foot-10 high school freshman, who went viral for his record-breaking size 23 feet.. Eric Kilburn Jr. — a 14-year-old football player at ...

Shaquille O’Neal says his “best” business story is the time he walked away from a $40 million Reebok sneaker deal. While on the “Full Send” podcast on Thursday, the four-time NBA ...

Sportswear and culture have always been intertwined, and as any sneakerhead or fashionista can attest, Reebok has a long ...

Budget blues at Reebok steer Shaquille O'Neal towards a strategic pivot in athlete endorsements. Reebok's market resurgence put to the test with a focus on rising stars over established athletes ...

Shaq’s Iconic Reebok Shaq Attaq Sneakers Receive A ‘Modern’ Update For 25th Anniversary. Aaron Williams Hip-Hop Editor Twitter. May 23, 2017 ’80’s babies and ’90s kids with fond ...

Shaquille O’Neal’s first endorsement deal as the president of Reebok Basketball was a big one. LSU women’s basketball star Angel Reese signed a name, image and likeness deal with Reebok and ...