Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix ...

I just finished watching a Netflix documentary that got me thinking about leadership. Sure, there’s the textbook definition, ...

Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix series "Power Moves with Shaquille O'Neal." ...

The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to revive the brand's basketball shoes.

Sportswear and culture have always been intertwined, and as any sneakerhead or fashionista can attest, Reebok has a long ...

Now, Shaq is back as president of the basketball unit, and Reebok is trying to become a force again, starting with a high-profile endorsement deal with Angel Reese.

But Shaq also wanted to bring Allen Iverson with him. So, when Reebok made the big reveal in October 2023, the announcement included A.I. being named vice president of Reebok Basketball.

Budget blues at Reebok steer Shaquille O'Neal towards a strategic pivot in athlete endorsements. Reebok's market resurgence put to the test with a focus on rising stars over established athletes ...

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped ...

Todd Krinsky’s life’s work has been to make Reebok a preeminent shoe company. It’s no exaggeration. He has spent almost 33 years at the company, working his way up from the bottom to the top ...

Shaquille O’Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget constraints. What Happened: Shaq, who assumed the role of Reebok’s ...