Quantitative data management and analysis uses numbers in its methods, while a qualitative approach involves text. According to Norman K. Denzin and Yvonna S. Lincoln, the authors of "Handbook of ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Background: The limitations of traditional forms of systematic review in making optimal use of all forms of evidence are increasingly evident, especially for policy-makers and practitioners. There is ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Assessing the desirability of a company as an investment requires more than studying balance sheets and quarterly earnings reports. Wise investors take the time to learn aspects of the company that ...

Quantitative analysis (also known as quant analysis or QA) in finance is an approach that emphasizes mathematical and statistical analysis to help determine the value of a financial asset, such as a ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...