AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

This exclusive dialogue with Arunima Yadav, VP and head of marketing for bath and tiles business at Hindware, delves into the ...

The TJX Companies, Inc. TJX is the leading global off-price retailer of apparel and home fashions, offering exceptional value ...

Strategic pricing reduces acquisition waste, builds trust faster and moves leads through your funnel more efficiently.

Black Friday 2024 redefined holiday retail with mobile-first shopping and innovative campaigns, setting the stage for ...

Pricing is notoriously hard to change. It impacts revenue immediately, involves risk, and requires alignment between product, ...

Ensuring the CFO sees marketing as “growth insurance” rather than an expendable cost won’t come from grand gestures, but a series of deliberate, compounding moves that prove its value.

Strategy has acquired an additional 525 BTC for $60.2 million at an average price of $114,562, bringing its total holdings to ...

Everyday low pricing, high and low prices, leader pricing, there are a lot of general strategies firms may use to set their overall pricing strategies. It is why you know to go to some stores only ...

From eco-minded Boomers to health-conscious Millennials to price-sensitive Gen Zers, organic consumers are everywhere but ...

The recent lawsuits associated with HP preventing third-party ink cartridges from being used in their printers highlight the ...

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally ...