The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

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And it’s exactly that tribal motivation that Suncorp - owned AAMI is hoping to tap into to grab data, and poach other insurer’s clients.

The commissioning of the Dangote Refinery (DR) is not merely another industrial project; it marks a historic turning point in ...

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Market Basket is wildly affordable, but even the most loyal shoppers wonder: How does the beloved New England grocery store ...