Not that it has been ignored, but price is rarely included as a key part of strategy. It is usually considered tactical and ...

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Everyday low pricing, high and low prices, leader pricing, there are a lot of general strategies firms may use to set their overall pricing strategies. It is why you know to go to some stores only ...

Pricing is notoriously hard to change. It impacts revenue immediately, involves risk, and requires alignment between product, ...

Strategic pricing reduces acquisition waste, builds trust faster and moves leads through your funnel more efficiently.

The recent lawsuits associated with HP preventing third-party ink cartridges from being used in their printers highlight the ...

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally ...