As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol coined the phrase on the coffee giant's earnings call this week, which ...

“I swung by one of our stores with this pilot, and there was no congestion at the counter,” Niccol added. “And what was also really nice is the in-café customer ... We call it a mug hug ...

"I swung by one of our stores with this pilot and there was no congestion at the counter," Niccol added. "And what was also really nice is the in-cafe customer ... we call it a mug hug ...