Between Tool Shaq (Home Depot), Shaq-A-Licious (Hershey’s), Shaqtin’ A Fool (TNT) and Shaquille O’Deal (Klarna) — and that’s just the tip of the Shaq-berg — the most visible brand in the NBA is 7-foot ...

The NBA’s biggest stars are in the Bay Area this weekend for the 2025 All-Star Game, which will reunite three players who ...

SI: USA Basketball has denied it, but do you still think your issues with Nike cost you a spot on the Olympic team? Jaylen ...

You can watch the NBA All-Star game on a variety of streaming platforms. Also get official 2025 All-Star merch at the NBA ...

Broome was an afterthought in the 2020 recruiting class. Now, he is battling Cooper Flagg for National Player of the Year ...

Dončić made his LA debut on Monday night, but what he does in between the games will determine his legacy in purple and gold.

Young, tall and talented, a new NBA player shows grace and grit on and off the court, earning the 2024 rookie of the year ...

Angered by the shoe giant's commercial, Charles Barkley took his revenge by sweeping the Warriors in the playoffs.

NBA to host 1st Total Health All-Star Walk and 17th annual NBA Cares Day of Service, in addition to numerous other events.

The Dallas Mavericks traded Luka Doncic to the Los Angeles Lakers in a move that defies logic. Mavs governor Patrick Dumont's on the trade are embarrassing.

It was the biggest night of the year in American sports, 120 million fans predicted to tune in and Nike was ready with a star ...

Sneakers were rapidly becoming more fashionable through the decades and by the time the 1990s rolled around, the floodgates ...