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Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal
That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.
Sha’Carri Richardson’s public acts leading to her arrest leaves many wondering about how this will change her partnerships.
Perhaps one of the more unique accessories include a plastic basketball that features the same LEGO brick and Swoosh ...
She was the lead Nike Global Trainer for 13 years, and her client list includes Kaia Gerber, Hailey Bieber, Olivia Rodrigo, ...
The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...
A botched pitch meeting pushed Stephen Curry to Under Armour, sparking one of sports’ biggest endorsement upsets.
WASHINGTON, July 14, 2025 /PRNewswire/ -- Special Olympics and Nike announced a three-year global partnership to further the longtime collaboration between the two global organizations to create ...
Around 68% of the NBA wears Nike sneakers in games. In each season since the launch of the Kyrie 1, the annual Kyrie model had become one of the most worn shoes across the league. To date, 164 ...
As Nike is gradually recovering from a difficult year, investors and analysts are questioning whether the company can ...
The collab celebrates Bryant's lifelong love for football with limited-edition Barça away uniforms and new footwear ...
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