A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights. Marketing automation software industry is ...

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now ...

Like every facet of life, marketing evolves with technology—and nothing typifies recent shifts more aptly than the ongoing cloud revolution. While traditional marketing strategies, such as print ads, ...

With a no-code user interface, more marketers will be able to integrate their first-party data with Amazon’s shopping, ...

The best CRM for marketing teams is HubSpot, thanks to its unparalleled marketing functionality, solid support and training features, and its competitively priced plans. Even better, HubSpot offers a ...

The competition marketing software market is expanding rapidly, driven by demand for AI-driven analytics, cloud-native solutions, and compliance with regulatory frameworks. Opportunities lie in ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results from Q2. Today, we are looking at sales and marketing software stocks, ...

Salesforce is a cloud based CRM (Customer Relationship Management) system used by UAB to more effectively communicate and engage with prospective students, enrolled students, faculty, staff, alumni ...

Salesforce continues to dominate the customer relationship management market, outpacing rivals like Microsoft, Oracle and SAP. According to Gartner, it still holds the largest share in this segment.

To thrive in the new economic reality, independent software vendors should evolve from cloud marketplaces to cloud go-to-market. The Fast Company Executive Board is a private, fee-based network of ...