A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

The competition marketing software market is expanding rapidly, driven by demand for AI-driven analytics, cloud-native solutions, and compliance with regulatory frameworks. Opportunities lie in ...

With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights. Marketing automation software industry is ...

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now ...

With a no-code user interface, more marketers will be able to integrate their first-party data with Amazon’s shopping, ...

Like every facet of life, marketing evolves with technology—and nothing typifies recent shifts more aptly than the ongoing cloud revolution. While traditional marketing strategies, such as print ads, ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results from Q2. Today, we are looking at sales and marketing software stocks, ...

The best CRM for marketing teams is HubSpot, thanks to its unparalleled marketing functionality, solid support and training features, and its competitively priced plans. Even better, HubSpot offers a ...

To thrive in the new economic reality, independent software vendors should evolve from cloud marketplaces to cloud go-to-market. The Fast Company Executive Board is a private, fee-based network of ...