Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

Cracker Barrel partnered with three different marketing agencies on its controversial rebranding, according to a March 2025 press release. According to the release on Cracker Barrel’s website, the ...

A week after a culture-war firestorm threatened to engulf its country charm, Cracker Barrel reversed plans to spruce up its vintage logo of an overalls-clad old timer leaning against a barrel. “Our ...

Welcome back eclectic wall designs, oil lamp fixtures and wobbly wooden tables. Cracker Barrel won't remodel its restaurants after all. The country store and restaurant chain announced on Sept. 9 that ...

Many restaurants are betting that nostalgia-centered marketing campaigns will bring back customers. The throwback strategy is working for chains like Taco Bell, Starbucks, and Chili's. Cracker Barrel ...

President Donald Trump on Thursday trolled Cracker Barrel over the controversial logo rebranding effort that it later reversed on social media. Trump posted a video on X of him and the "old timer" who ...

If Cracker Barrel wants to go back and start over, it needs to go way back. Absolutely nothing has changed lately about the signs or decor at local Cracker Barrel Old Country Stores. That’s despite a ...

Cracker Barrel has suspended all restaurant remodels following intense customer backlash. The company confirmed its signature antique-covered walls and mismatched decor will remain. Following intense ...

Soon after announcing the restoration of their classic logo, Cracker Barrel is walking back another controversial change. On Tuesday, the restaurant and retail chain announced on its social media ...

Cracker Barrel may not be introducing a new logo following MAGA backlash, but the southern food chain is launching several new menu items as it undergoes a rebrand. The restaurant chain has walked ...