On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

The next time you walk down the chip aisle at your local grocery store, some bags may look a little different.

Lay’s potato chips, a staple of grocery stores and homes across the U.S., are getting a makeover. This week, the company ...

The chip brand is building unto its story rather than stripping it to parts.

Every Lay’s potato chip starts the same way — in the soil, under the sun, and on family farms across North America. Now, the ...

The new potato chip bags will highlight that Lay’s are made from real potatoes, which the brand says nearly 42 percent of ...

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

The most popular potato chip in the world has a new farm-to-table brand to distance itself from ultra-processed food. Lay’s ...

As part of the new look, the company adds it want to a new standard for the future of food culture — including having all ...