On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

For decades, Lay’s has been one of the most recognizable snack brands in America. The yellow bag, the curved chip silhouette, ...

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

The chip brand is building into its story rather than stripping it to parts.

The next time you walk down the chip aisle at your local grocery store, some bags may look a little different.

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

Lay’s potato chips, a staple of grocery stores and homes across the U.S., are getting a makeover. This week, the company ...

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

For the first time in nearly a century, Lay’s “enters a new era” with a brand and packaging refresh designed to reach ...