Sports logos have become iconic symbols of our favorite teams over the years. Here are the 10 Worst Sport Logo changes of all ...

Lakers star Luka Doncic and the Jordan Brand bought out a parking lot next to Crypto.com Arena to give fans free parking for his first game against his ex-team, the Mavericks.

Anime's coolest collaboration ever just dropped featuring One Piece's protagonist, Luffy, and the Los Angeles Lakers ...

Everything before Tuesday’s game helped to build anticipation for Dončić’s star power in L.A., from a timely Jordan Brand ad to a new shoe.

Jordan Brand released a new ad campaign yesterday ahead of G/F Luka Doncic’s first matchup against the Mavericks since they traded him to the Lakers.

Read the full story on Backfire News The Los Angeles Lakers along with Air Jordan had a little bit of fun trolling the Dallas ...

Doncic captured his first triple-double in a Lakers uniform on Tuesday night, finishing with 19 points, 15 rebounds and 12 ...

Luka Doncic was a generational star who became too comfortable in his stardom, and this trade to Los Angeles might be the ...

Los Angeles Lakers star Luka Doncic recently revealed a deeply personal detail about his latest signature sneakers, the Jordan Luka 4s. Doncic shared that the shoes hold a special tribute to his ...

NBA teams honor their very best players with statues of them in their playing days. Here are the 10 best NBA player statues.

The ad featured a purple and gold supercar—a nod to Doncic’s new Lakers colors—having its Texas license plate replaced with a California one. Playing in the background was a snippet from ...