At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego bricks with bright lights, noises and computer chips is the perfect present for kids of parents you dislike.

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to ...

The brick is equipped with a rechargeable battery, LED lights, and multiple sensors—but don't worry, there's no camera ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller ...