At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego bricks with bright lights, noises and computer chips is the perfect present for kids of parents you dislike.

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to ...

The brick is equipped with a rechargeable battery, LED lights, and multiple sensors—but don't worry, there's no camera ...

LEGO has called the new system its "most revolutionary innovation since the creation of the minifigure in 1978". | ITV ...

The Lego Smart Brick incorporates a silicon chip, copper coils, LEDs and a speaker, and is capable of reacting when it is ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ...