Elevate your monthly PPC updates with clear, insightful stories that showcase results, highlight value, and strengthen client loyalty.

Conventional KPIs (as used for demand gen) fail to demonstrate the sustainable impact of ABM to your organisation. A new mix of hard and soft KPI’s are critical to chart the added value at each stage.

It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers analyze and identify optimization opportunities faster. Young Shi, a program manager at ...