How AI changes online shopping, Kimmel is back on the air, Cracker Barrel expects to lose traffic after rebrand issues.
For FMCG brands, encouraging and amplifying user generated content is a way to build authentic and engaged communities ...
At the e4m BFSI summit, brand leaders spoke about how they are harnessing influencers and key opinion leaders to drive ...
What makes the best use cases for AI so effective is not the technology itself, but the way it enhances creativity and ...
Gen Z doesn’t just scroll, they tune in. Livestreams combine entertainment, urgency, and creator trust, so when they work, ...
The creator economy continues its expansion beyond digital platforms into real-world experiences, according to a new report ...
At a panel discussion at the e4m BFSI Summit, marketers from leading financial institutions shared how they navigate ROI, ...
In short, an influencer creative brief is the blueprint for a campaign that delights both the brand and the creator. It ...
Variety's Entertainment & Technology Summit brought top executives, marketing leaders and creators for a day of panels and ...
Combine affiliate marketing with influencer marketing to reap unbeatable results. Here's how to approach influencers for ...
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Banking in the social media age: Impact, Opportunities, and Challenges
By National Banking College This shift in digital behaviour has compelled banks to satisfy customer expectations by providing ...
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