Marketing and sales strategies will change over time, so don’t worry about having a perfect blueprint. The goal is to show that you have a thoughtful approach to reaching your market and gives you an ...

Entrepreneurs can replace complexity with a one-word business plan — a simple, powerful theme that aligns their vision, ...

In the preliminary stages of crafting a business plan, conducting a thorough industry analysis is paramount to understanding ...

I sat down with a group of students and shared my story of getting started in business. We talked about what I wish I knew ...

CEOs are routinely told to “link their strategic plan to their budgets.” Yet over many years, I’ve observed an alarming disconnect between the two. Aligning strategy and budgets is touted as a ...