Dear Dan, I found your column “Do Roth IRA conversions still make sense with the passage of the GOP tax law?” very helpful ...

Sometimes, life goes one way when you planned on it to go another. In the case of retirement planning, let's say you've been saving money in a tax-deferred retirement account (like a traditional ...

Strategic pricing reduces acquisition waste, builds trust faster and moves leads through your funnel more efficiently.

Sometimes, life goes one way when you planned on it to go another. In the case of retirement planning, let's say you've been ...

Teams across the organization — from marketing through to operations and customer support — must communicate effectively with customers to nurture strong relationships. In this VB Spotlight, learn how ...

When it comes to taxes, inflation is great … The rates don’t change, but the brackets expand each year. When they expand, your tax bill becomes lower. One commonly dispensed piece of advice is that if ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

In conversion rate optimization (CRO), Web accessibility standards are the secret sauce behind truly inclusive, user-friendly digital experiences. Far from being merely a technical requirement, legal ...

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue ...

It's important to properly quantify the cost of a conversion. For most taxpayers, if a Roth conversion was a good idea before the so-called One Big Beautiful Bill Act bill was passed, it is probably ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...