Jon Hyman, co-founder and CTO at Braze, explains how AI agents will increase customer spending and boost loyalty.

AI decisioning enables real-time, hyper-personalized marketing. With clean data and smart pilots, marketers can lead the next shift. The post How AI decisioning will change your marketing appeared ...

AI is an enabler. It can accelerate your momentum, help you test ideas and uncover options you hadn’t considered. But it ...

In the second part of our vox pop on the topic of AI search, The Drum members explain how to ensure your brand stands out in ...

At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success. The post How to get your organization aligned for the AI age appeared first on ...

Realizing AI’s role in marketing requires moving beyond fragmented pilots toward integrated, governed, and outcome-focused ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

For over two decades, ever since the dot com days and emergence of digital marketing, marketers have been busy with and characterized by technical implementation, as much as by strategy. Most ...

Epsilon highlights a shift in marketing from broad campaigns to hyper-personalized 'micro moments' driven by AI. This ...

Through generative engine optimization (GEO), marketers can structure and enrich content for visibility in AI-driven search ...

AI search is leading a steep drop in website traffic, but Google sees this as opportunity for marketers. Find out why.