After a few years of testing, failures, successes and learning, here are five expectations I’d set with executives around AI.

AI is an enabler. It can accelerate your momentum, help you test ideas and uncover options you hadn’t considered. But it ...

In the second part of our vox pop on the topic of AI search, The Drum members explain how to ensure your brand stands out in ...

Realizing AI’s role in marketing requires moving beyond fragmented pilots toward integrated, governed, and outcome-focused ...

The three new AI marketing solutions from Brick Marketing can be incorporated with their proven digital marketing strategies.

AI search is leading a steep drop in website traffic, but Google sees this as opportunity for marketers. Find out why.

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

The inclusion of AI and automation in retail businesses’ marketing strategies may have its roots in single channels, like ...

In the race to win over consumers, AI startups are turning to an age-old marketing strategy: trying to make people feel ...

When Codex failed to debug my plugin, Deep Research delivered - with my careful guidance. Here's how combining AI tools can solve problems faster and supercharge developer workflows.

Epsilon highlights a shift in marketing from broad campaigns to hyper-personalized 'micro moments' driven by AI. This ...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...