Jon Hyman, co-founder and CTO at Braze, explains how AI agents will increase customer spending and boost loyalty.

In the race to win over consumers, AI startups are turning to an age-old marketing strategy: trying to make people feel ...

When Codex failed to debug my plugin, Deep Research delivered - with my careful guidance. Here's how combining AI tools can solve problems faster and supercharge developer workflows.

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...

At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success. The post How to get your organization aligned for the AI age appeared first on ...

Forrester research reinforces this: Its 2025 Customer Experience Index found that North American consumers’ perception of customer experience quality has declined for a fourth consecutive year, ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

It’s a “big moment for us as a company,” the still-surging genAI leader’s international marketing head tells The Drum today.

Overview Generative AI accelerates data processing and yields more accurate predictions.It reduces manual effort by automating reports and dashboards.Businesses ...

AWS seeks to boost its AI products' organic growth, while rivals such as Cursor and Windsurf see better grassroots adoption.

When Codex failed to debug my plugin, Deep Research delivered - with my careful guidance. Here's how combining AI tools can solve problems faster and supercharge developer workflows.

2025 ARIA Awards nominee Gut Health have slammed ARIA’s new Spotify partnership. The Melbourne punks were revealed as one of ...