Automation is one of the most widespread uses of AI in the office. Help your marketing team focus on creativity and ...

Jon Hyman, co-founder and CTO at Braze, explains how AI agents will increase customer spending and boost loyalty.

AI decisioning enables real-time, hyper-personalized marketing. With clean data and smart pilots, marketers can lead the next shift. The post How AI decisioning will change your marketing appeared ...

Realizing AI’s role in marketing requires moving beyond fragmented pilots toward integrated, governed, and outcome-focused ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

For over two decades, ever since the dot com days and emergence of digital marketing, marketers have been busy with and characterized by technical implementation, as much as by strategy. Most ...

Through generative engine optimization (GEO), marketers can structure and enrich content for visibility in AI-driven search ...

AI search is leading a steep drop in website traffic, but Google sees this as opportunity for marketers. Find out why.

At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success. The post How to get your organization aligned for the AI age appeared first on ...

AI moved from hype to orchestration in New York, with Optimizely showing how agentic tools reshape personalization, search ...

The inclusion of AI and automation in retail businesses’ marketing strategies may have its roots in single channels, like ...