Saul Hansell, in “New at Google, Local Coupons,” declares: Google is expanding its local directory business using the same sort of disruptive tactics it has used in other areas: giving away something ...

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Contributor Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Some ...

Are you wasting money on Adwords? What digital marketer hasn’t wondered that? Sure, you might see some positive ROI, but what about the waste? Are you getting the best results? Are you making the most ...

After weeks of rumors circulating on industry Web sites and discussion forums, Google Friday confirmed the launch of a beta version of AdWords API (application programming interface), a free AdWords ...

Google Checkout did not garner much buzz at the Search Engine Strategies Conference (SES) in San Jose this week. The “Meet The Search Ad Networks” panel was designed for “representatives from major ...