AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive ...

Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

Over half of B2B marketers have also been asked to deliver more with fewer resources, while almost two-fifths have been set ...

For FMCG brands, encouraging and amplifying user generated content is a way to build authentic and engaged communities ...

Kushnooma Kapadia, VP Marketing South Asia at Marriott International, on how the latest brand campaign blends celebrity ...

Learn the best mortgage marketing strategies, including digital tools, social media, SEO and referral tactics to boost leads ...

From fintech disruptors in Mumbai to D2C brands in Dubai, the smartest challengers are not just optimizing for clicks — they ...

Amid wider strategic shifts, some B2B firms are experimenting with new senior roles in an effort to “redefine” marketing.

Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation ...

Before the release of a movie, studios are wary of spoilers, but sometimes even the best laid plans go awry — for example, Jeff ...