The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.
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#NedbankIMC2025: Bryony Rose – Why brands must adapt their AI strategies now
At this year’s Nedbank IMC, Yext’s Bryony Rose spoke about how AI is changing the way consumers search, make decisions, and ...
Discover ingenious ways to increase brand visibility on a budget. Unveil key strategies to elevate your brand's presence ...
Learn the best mortgage marketing strategies, including digital tools, social media, SEO and referral tactics to boost leads ...
Explore the key fintech strategies for 2025, from AI and automation to embedded finance and global expansion, and how they ...
Get the latest Lloyds Banking Group financial update, strategy outlook to 2026, dividend growth, and digital innovation.
Helldivers 2's Strategic Opportunities continue to be neat in concept, but fail to live up to misguided expectations and lack ...
Iași, Iasi September 29, 2025 - - BrandMentions announced the launch of its Advanced Competitive Intelligence Platform, which ...
Headquartered in Shenzhen, Shenzhen Vijim Technology Co., Ltd. is the parent company of Ulanzi and FALCAM, With a decade of ...
The KFC and Taco Bell franchisor is consolidating separate supply chains for its portfolio of restaurants to improve supplier ...
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