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Disney's bundling strategy is also paying off, Walden continued. The company announced Tuesday it would offer a stand-alone ESPN streaming service for $29.99 per month.
Disney's bundling strategy is also paying off, Walden continued. The company announced Tuesday it would offer a stand-alone ESPN streaming service for $29.99 per month.
Co-Chair of Disney Entertainment Dana Walden detailed the media company’s strategy to build its streaming service in a Tuesday interview with CNBC’s Jim Cramer.