Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

Segmentation is a common strategy used in marketing to break down a large target audience into smaller, more homogenous groups of customers. The benefits of market segmentation allow you to make ...

Understanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By ...

To succeed in your business, you have to have a clear understanding of what your customers need. However, not all of your customers are the same. They may differ in age or gender or have vastly ...

Your advertising activities should be an important component of a carefully thought-out strategic marketing plan. Organizations typically budget no more than 1-3 ...

The national conversation regarding social justice that began this summer launched a wave of overdue introspection across corporations both big and small. While devising strategies to elevate minority ...

Kimberly-Clark Corporation is positioned for steady growth, driven by aging population and a strategic focus on innovation ...

The growth of 5.4 percent since the last census in 2010 reflects fears of a looming demographic crisis - Copyright AFP/File NOEL CELIS The growth of 5.4 percent since ...