Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Explore the world of marketing automation and revolutionize your approach. Learn how to optimize strategies that drive growth ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Data has officially become the most important marketing tool, and it has never been easier to gain access to it. Just by knowing who your customers are on a personal level, you will gain insight into ...

Customer engagement in the digital era requires more than just a contact center -- that's why cloud communications company Twilio paid $3.2 billion for the customer data platform (CDP) Segment. With ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Twilio has agreed to acquire Segment, a customer data platform, for about $3.2 billion. The deal is expected to close in the fourth quarter of this year. Twilio’s backers include Fidelity, T. Rowe ...

Customer data management platform provider Segment Inc. today announced it’s launching a new data lake product that it says will enable businesses to do more with their customer data. Segment sells a ...