"By combining The Atlantic's reach with our real-time consumer intelligence, we're enabling a more sophisticated approach to ...

Overview With businesses generating more data than ever before, analytics has become a game-changer in today’s digital age.Organizations now rely on data analyt ...

As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

The acquisition of Mopinion adds additional customer feedback and analytics capabilities to the Netigate experience platform ...

The best companies never stop asking which team members are contributing, what talent they need and how those people drive ...

Americans ramped up their spending in August; however, their costs of living were on the rise as food and other goods became even more expensive last month and services prices remained stubbornly high ...

Unity Small Finance Bank (Unity Bank), a new-age bank, has collaborated with IBM to centralize and secure its growing ...

The wealthiest Americans have been doing even better than previously thought — and are driving a consumer spending surge that ...

CivicScience is a consumer analytics and advertising platform that captures over one million survey responses daily. Turn ...

He cited Navan Inc., maker of enterprise-oriented travel management software. The firm recently unveiled analytics features powered by ThoughtSpot that distill over 100 complex travel data points — ...

In a world where brand loyalty is fleeting and customer attitudes are changing by the hour, predicting—rather than just reacting—has been a game-changer. The future of customer experience (CX) is ...