Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

Porter's 5 forces analysis is a marketing and strategy analysis tool that allows for the better understanding of an industry ...

You take on a new client: an ice cream brand that isn’t quite on the level of Ben & Jerry’s, but it’s on the rise and has serious potential to disrupt the industry. But, before you can start thinking ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Successful commerce revolves around competitiveness, so if ...

Almost everyone uses a mobile app at some point in the day. You may use one to call a taxi or order food, you may use one for directions to a new place, or you may just use one to vanquish aliens from ...

When it comes to building a startup and the entrepreneurial journey that accompanies it, competitive analysis is about the least exciting thing you’ll ever do–but it’s also the most important.

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Investors don’t just want results; they want context. “How are you doing?” quickly becomes, “How are you doing compared to others like you?” As firms expand their product offerings and digital ...