Anne Marie D. Lee is an editor for CBS MoneyWatch. She writes about topics including personal finance, the workplace, travel and social media. Advertisers shelled out close to $8 million on average ...

The Trump administration announced a crackdown on pharmaceutical advertising on television and social media platforms, potentially disrupting billions of dollars in annual ad spending. President ...

President Donald Trump is aiming to ramp up scrutiny on pharmaceutical ads — both on TV and social media — as his administration accuses companies of misleading the public about medications and their ...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

Sydney Sweeney won’t let the backlash from her American Eagle ad overshadow her latest work. The 27-year-old actress shut down questions surrounding the brand’s “Sydney Sweeney has great jeans” ...

Vodafone is testing the artificial presenter because ‘AI is so much a part of everyday life.’ Vodafone is testing the artificial presenter because ‘AI is so much a part of everyday life.’ is a news ...

The second quarter ended nine days after the ad was released, leaving little time to see the full impact of the campaign. By Hannah Ziegler In an earnings call this week, American Eagle executives ...

As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring that automation truly drives efficient results. Yet, the data available ...

If you love the smell of commercialism in the morning, here’s something to drink up. Brad Pitt – everyone’s favorite 61-year-old actor, producer and beard-grower – is the star of a new espresso ...

The American clothing brand J. Crew is under fire after it was revealed that the company used AI to guzzle up its own aesthetic and promote ads with seemingly fake models. The images, which were ...