Claritin is teaming up with "American Idol" judge Kara DioGuardi to share her story and encourage others to do the same for a chance at stardom in an online commercial. The allergy manufacturer wants ...

Bayer of late has had some female-oriented campaigns for its over-the-counter antihistamines. A few weeks ago, the company was positioning its new-to-OTC Astepro as a female aphrodisiac via ads ...