What if the roar of the crowd is no longer the most powerful sound in sports? In the age of TikTok, a new, more dynamic ...

Social commerce is reshaping retail as small brands like Hair Anatomy use TikTok Shop to turn authentic livestreams into ...

Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and ...

NEW YORK — TikTok bookended its presentation at the Interactive Advertising Bureau’s NewFronts Tuesday with a pledge that its app will stick around, addressing a potential ban that threatens its ...

From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands. The way people search for information is changing, and Gen Z is ...

TikTok once again faces a ban, which means pharma brands may need to consider taking their marketing efforts to other social media platforms. While TikTok briefly vanished from phones across the U.S.

However, leather expert and TikTok creator Tanner Leatherstein has spent numerous videos debunking this idea. In a recent video, Leatherstein took apart a Louis Vuitton bag worth over $2700.

TikTok users are at the forefront of this shift, with 69% stating they would rather gift experiences than material goods. 6 For travel brands, this trend represents a golden opportunity to connect ...