Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

Cracker Barrel says the old white guy in overalls will return to its logo. So why is this country-styled restaurant chain still celebrating woke? Last week, the company jettisoned its long-time mascot ...

Cracker Barrel suffered a hit to sales after it unveiled its “woke” new logo – which faced heated backlash from customers online and even President Trump. Starting Aug. 19, the day after the logo was ...

Cracker Barrel announced it is suspending its restaurant remodels after facing public outrage over changes fans said abandoned the chain’s core values. "You’ve shared your voices in recent weeks not ...

FIRST ON FOX: Cracker Barrel is highlighting a series of changes the restaurant chain has implemented in the wake of aggressive backlash from customers in recent weeks, ranging from a throwback in ...

A former Cracker Barrel executive who helped launch the company in 1969 has denounced the logo controversy that drew national attention to the restaurant chain. In an Aug. 28 interview with News ...

(NEXSTAR) — Cracker Barrel’s recent attempts to introduce a new logo didn’t go over so well with its most vocal critics, prompting the company to revert back to the old logo on Tuesday. A couple of ...

Cracker Barrel said Tuesday it would not remodel its restaurants after changes at the country-themed restaurant chain drew conservative backlash. The company said in a news release that it was not ...

Many restaurants are betting that nostalgia-centered marketing campaigns will bring back customers. The throwback strategy is working for chains like Taco Bell, Starbucks, and Chili's. Cracker Barrel ...

Last month, Cracker Barrel ditched its new “woke” logo amid widespread backlash from many people, including President Trump, reverting instead to its longstanding illustration of an overall-clad “old ...

As Cracker Barrel’s doomed $700 million rebrand plunged into its death spiral, I decided to visit seven of the iconic stores in a part of the country where it thrives, and I can report that the ...

Cracker Barrel's mascot is sticking around, much to the enjoyment of President Donald Trump. The 33-second clip, posted to social media platforms on Sept. 4, shows Trump walking into frame and shaking ...