Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

When we think about all the errors chatbots make, we might have to rethink what the goal of artificial intelligence is.

This post is in response to Under the Currents of Generational Myths By Ian MacRae Every generation believes it is living through the most dangerous, most consequential moment in history. Public ...

Cognitive dissonance happens when you hold two conflicting thoughts in your mind at the same time — like loving both hamburgers and cows. Cognitive dissonance is a theory in social psychology first ...

Kohima faces significant air quality challenges. DC B Henok Buchem highlighted this during a workshop on the National Clean Air Programme. The workshop was organised by the Kohima district ...

An inherent principle of publication is that others should be able to replicate and build upon the authors' published claims. A condition of publication in a Nature Portfolio journal is that authors ...

As Tube strikes bring London to a halt, Labour must realise its pushover relations with trade unions have been to no avail, writes Paul Ormerod Keir Starmer has tried to signal a major reset of his ...

Financial markets aren’t filled with perfectly rational actors. Even professional investors, who make their living conducting investment research, see a persistent gap between real and reported ...

SINGAPORE, Sept. 10, 2025 /PRNewswire/ -- Cambridge University Press & Assessment proudly commemorates the 40th anniversary of English Grammar in Use, the world's best-selling English grammar series.