Grab Asics Gel running shoes with max cushioning for just $40, down from $180. Shoppers love the plush comfort and support.

As our 2025 Footwear Brand of the Year, we spoke with ASICS about how it balances collaboration, comfort, and continuity.

ASICS is expanding its lineup of cushioned running shoes with the launch of the new GEL-NIMBUS 28, a long-distance sneaker designed to deliver plush comfort in a lighter, more streamlined build.

ASICS has dropped prices on some of its bestselling running shoes, making this the perfect time to upgrade your footwear game without overspending.

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By embracing the ideas of cutting-edge fashion collaborators, the Japanese brand has gained relevance far beyond the world of sport.

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