When Netflix increased prices this week, Christopher Duggan was annoyed. The 59-year-old communications professional in the St. Louis area is sticking with Netflix and two other streaming services but said he’s tired of constant price increases and haggling with his cable and internet provider over escalating bills.

Netflix began cracking down on password sharing on the app, encouraging users who shared accounts outside of their households to download the service and create their own

As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can reinvest to further improve Netflix,” the company told investors.