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A hefty $1.5 billion of the total will go toward customer refunds for those who enrolled in Prime without their knowledge or ...

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The company will be required to pay a $1 billion civil penalty and provide $1.5 billion in refunds back to an estimated 35 million consumers harmed by the company's "deceptive Prime enrollment ...

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The on-demand business model is a dynamic commerce tactic whereby products or services are offered on an as-needed basis.