At the same time, Apple TV is the only major streaming service that does not have an advertising-supported tier. While Apple ...

Apple TV is about to wrap its best year ever, and in a new interview, Eddy Cue and more talk the 2026 pipeline, ad-supported plans, and more.

Apple’s Senior Vice President of Services Eddy Cue has ruled out the launch of a cheaper, ad-supported version of Apple TV, ...

"I don't like either company." Apple adds to Coca-Cola AI commercial controversy with latest video: 'This is potentially the ...