Ad tracking in Google Chrome is nothing new, but it looks slightly different now Google’s Topics API is rolling out more widely. If you’re not comfortable sharing your interests with advertisers but ...

Google is finally pushing out its new ad-tracking API, which it says will provide a more private way for advertisers to hit you with targeted advertising. Google says the Topics API is meant to ...

(NEXSTAR) — If you use Google Chrome, you may have received a new pop-up in recent weeks, warning you about its new “enhanced ad privacy.” However, without a little effort on your end, your data isn’t ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...

TikTok and Nielsen announced a new partnership on Thursday that will have the ratings measurement giant track how ads perform on the popular app. “The new integration provides a holistic view of ...

After major privacy enforcement finally hit Meta’s tracking ads business in Europe earlier this year, the tech giant has confirmed it will be changing the legal basis it claims for microtargeting ...

Microsoft Chief Technology Officer Kevin Scott wants businesses to prioritize openness and simplicity, and believes the future will be built on artificial intelligence (AI) and the “agentic web” -- ...

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In this anonymous age of scale and target audience and eyeballs, it still pays to get personal. Last month, I received email from Matthew Cockerill, who introduced himself in a manner similar to many ...

Podbean is set to host its latest event in the Advertising Bootcamp training series, focusing on podcast advertising tracking. Scheduled for October 16th at 6pm ET, the free virtual event aims to ...